HORROR FILMMAKERS LAUNCH FIRST EVER WEB-BASED TELEVISION SERVICE
GLOBAL LIVE STREAMING SERVICE LAUNCHES FOR HORROR AUDIENCES THIS FALL
Two horror fans and filmmakers founded and own HOUSE OF DISASTER Production & Entertainment S.r.l, a newly established company based in Milan – Italy. Now these two eager business owners, Sergio Mitrione and Elena Maraniello, are launching the worlds first web-based television platform. The new service will feature some of the greatest independent horror films around the world.
The duo team took this huge undertaking to bring more opportunities to the indie horror world like themselves. With the support of a group of investors, “Never stop your mind” is the motto of the company and the key of success for any project, says the owners. They recently have been partnering up with various film festivals and production company’s to further enhance both their thrilling catalog and extend what they call a “business friendship”. Their recent partnership with American-based Award-winning independent entertainment production company RNF and it’s sister company Evil Empire, has brought some of their terrifying content to their platform. Emmy-qualifying film DEFARIOUS and horror feature film ARiSEN will both be available to stream on HODTV next week.
Originally from Los Angeles, California Sergio and his wife and business partner Elena reside in Milan, Italy where the headquarters of their ground-breaking venture formed. We sit down with these two marvelous individuals to discuss more about this exciting service!
TELEVISION STREAMING HITS ON YOUR SMART DEVICES WITH EXCLUSIVE HORROR CONTENT
Watch HODTV promotional trailer below:
NIE: Thank you for taking your time and having this interview with us. Congratulations on the launch of your new television and streaming service. What can you tell us about it?
Elena Maraniello & Sergio Mitrione: HODTV is a brand-new international streaming platform for independent horror and thriller film. The idea originated from a creative group of indie producers, in collaboration with some of the major Film Festivals, distributors and partners well-known worldwide, and offers the audience the opportunity to access high quality horror and thriller film.
Our goal, on a global scale, aims to discover new productions, that are independent and therefore not subject to market laws, trends and decision from the top, to convey the best quality and originality of the film with no filters.
HOD-TV won't stream stereotyped, sugarcoated or trivial stories, on the contrary is exists to award you with genuine, intense and representative products coming from the indie world, that will excite and spark your emotions, even for the time of a short movie.
Our double purpose is, on one side to offer our audience films that would be otherwise hard to access and on the other side to encourage and spread everywhere independent productions.
HOD-TV...caring about scaring!!!
HODTV.NET will be launched worldwide September 1st, through a global and massive advertising campaign.
NIE: What originally made the two of you to discover and initiate this service?
Elena Maraniello & Sergio Mitrione: At the beginning we were ”only” filmmakers. We produced a couple of horror films before notice that the producers – just like us – needed more than what the actual market could have offer them. We noticed the complete missing of products that could have valorize the real soul of the independent Horror and Thriller films and so, we begun to create and work on HODTV.
NIE: Why should filmmakers want to have their film distributed on your platform? What are the incentives compared to other more established distribution platforms?
Elena Maraniello & Sergio Mitrione: We do not love to compare HODTV to other established platforms because we love to define HODTV a new way to define and live the films.
We can surely say that HODTV is born to be completely by the side of the filmmakers because, we are filmmakers too and we noticed the real difficulty to be noticed in this world. We can offer to the talented filmmakers a “safe place” where to give life to their productions and having the opportunity to be screened by the audiences and appreciated for their effort. We help them to be promoted and we offer a different payment system.
“Believe in yourself and never give up.”
- Elena Maraniello & Sergio Mitrione
NIE: What are some great reasons audiences should tune in and subscribe to your service? And how can they?
Elena Maraniello & Sergio Mitrione: Subscribing to HODTV the audiences could find a great selection of independent horror and thriller titles from independent producers. We wanted to create a “safe island” for whom really love those two genres and for whom want to find emotions and adrenaline by watching something innovative and not linked to the classical schemes proposed by the Major.
The audiences could have access to HODTV by a monthly subscription (free trial of 7 days) or by the method of tokens recharge (15 free tokens).
NIE: What can you tell us about your recent partnership with RNF and Evil Empire?
Elena Maraniello & Sergio Mitrione: Each time we meet new talented partners we are excited about the opportunity for both sides. We love knowing everything about our partners. We appreciated him [Chase Michael Pallante, studio executive/Founder of RNF] and we also appreciated his interest in HODTV and we were extremely excited to begin this new adventure with him and his companies. We were sure that having them on board, would have been the best choice. We are absolutely sure that, starting with this partnership we love call “Business Friendship”, will improve the quality of the movies of our list and will give HODTV.NET an extra gear.
Last but not least we would like to say that knowing Chase has been a real pleasure, not only for his extreme organization and expertise, but also for his kindness and friendly approach. Ready to start together!
NIE: That sounds wonderful. We heard you licensed his Award-winning film DEFARIOUS on your global streaming platform. How did you come across the film? And how do you feel the movie will perform?
Elena Maraniello & Sergio Mitrione: We contacted Chase after watching the trailer of DEFARIOUS to propose him to be part of HODTV. By watching it, we appreciated a lot the cut of the movie and the technical details of the scenes, and the story as well. We met Chase and we discussed about his movie and the chance for it to be part of HODTV. We found an immediate connection between us and we decided for a “wedding” between HODTV and DEFARIOUS. We are sure that the high quality of this film will be surely appreciated by our audience because it is exactly what the lovers of this genre are looking for and it is exactly what we want to offer them.
NIE: Wow that is great. We hope the wedding was fun. What do you think is going to be the most rewarding for you about this service?
Elena Maraniello & Sergio Mitrione: Surely to be appreciated for our effort in being by the side of the filmmakers and the audiences who are looking exactly what we are offering. We have a mission: to expand all around the world the real meaning and the deeper soul of the independent horror and thriller filmmaking, and giving the filmmakers the chance to be proud, not only for the festival selections but, most of all, for being appreciated and recognized for their hard job. Behind the screen there is a great big amazing world to be discovered and HODTV.NET is born for this reason.
NIE: Where did the desire to be in the entertainment industry stem from?
Elena Maraniello & Sergio Mitrione: Our journey started from far away. We both lived our life working and appreciating the entertainment industry but in different ways. Sergio was an international DJ and composer, he played all around the Europe and he never stopped to compose and produce music. He turned his passion for electronic music into a real talent for film’s soundtracks. Elena comes from artistic school of Art of Milan and she worked as MUA and costume designer into the touristic villages. She turned her personal skills into the HORROR make-up and Special FX. Together they decided to fix together their talents and, in 2017 they produced their first short horror movie: “The Shadows of Sheila” and the year after the second horror movie: “The wedding ring”. Both films won a lot of prices and they obtain a lot of selections in several international film festivals but…what else? What happen to all the films from talented authors after the end of the Festival’s circuit? ……We discussed about that and about the journey each film walk from the moment of its creation to the Festival’s participation and we understood that something should have been done. HODTV is the door where to knock for entering into the audiences hearts.
NIE: What has been the most challenging for you in this profession, and why?
Elena Maraniello & Sergio Mitrione: Surely finding someone who believe in our project. We are now supported by some great investors but, at the beginning everything has been really difficult. We live in Italy and here is not common to find investors who believe in such projects.
“Only with an open mind you could reach your objectives.”
- Elena Maraniello & Sergio Mitrione
NIE: What would you say is the biggest asset for anyone in the industry to achieve?
Elena Maraniello & Sergio Mitrione: Inspire anyone who wants to create something great and something could help the others.
NIE: What obstacles do you face as both filmmakers and now distributors? And what do you do to overcome them and achieve your goals?
Elena Maraniello & Sergio Mitrione: The real great obstacle in both activities is surely being recognized and appreciated for our honesty and good faith. Unfortunately this field is full of exploiter who try to earn money behind false promises of fame. We faced up with so many artists and authors who told us about their bad experiences and we had to fight a lot to recover their trust in distributors. We created HODTV to be by the side of the filmmakers because we are filmmakers too and we know which are the difficulties and we know the real wish of talented filmmakers. Being distributed and screened without being in a “jail”.
NIE: What are some of your secret tips that help you in this industry to keep grounded and focused?
Elena Maraniello & Sergio Mitrione: Just because they are secret……..we want them remain secret! The only one could be said is: NEVER STOP YOUR MIND. Only with an open mind you could reach your objectives.
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NIE: Who inspires you to be a better at your profession?
Elena Maraniello & Sergio Mitrione: Who inspires us??? ……. We do not have a specific inspiration but we can firmly say that our muse is anyone who give a piece of itself to the others and anyone who work hard to realize what are their dreams and objective. The real inspiration grow working day by day working on our goals.
NIE: What advice would you give to someone who wanted to pursue a career in your field?
Elena Maraniello & Sergio Mitrione: The only advice we could give is: “never give up”, if you firmly believe in what you are doing, nothing could stop you in finding the right path to walk.
NIE: What are the most impactful words of wisdom someone told you and who was it?
Elena Maraniello & Sergio Mitrione: “Do what makes you feel good”! …. Simple words said by a simple but real deep friend of us.……. We think this is our essence, the essence of HODTV and the engine of our effort in everything we do. We feel so good now! And we will never stop to do what make us feel good!
NIE: What are three things you would say to your younger self that you know now?
Elena Maraniello & Sergio Mitrione: BELIEVE IN YOURSELF AND NEVER GIVE UP.
RELATED NEWS: INDIE SHORT FILM FROM RNF QUALIFIES FOR ACADEMY AWARDS®
NIE: So what is next for you? We want the inside scoop.
Elena Maraniello & Sergio Mitrione: The next for us? …….. Let us think about our next interview with you talking about our worldwide success! …… By the way……. At the moment we want to be focused and we want to work hard to allow HODTV to become a real landmark.
NIE: Thank you for having this interview with us. Before we let you go is there anyone you would like to thank?
Elena Maraniello & Sergio Mitrione: Sure! First of all we would like to thank our Investors that allow us to create and realize HODTV and also we really want to thank all the authors who believe in us and in HODTV and gave us the opportunity to show them our soul and what our mission and project for them is.